Understanding Planet Text: It is all about the numbers!

We at Mogreet frequently are asked why companies should add mobile text (SMS/MMS) messaging into their marketing mix.

Here are the 3 core reasons why you should be using mobile.

1. Technology has evolved.  Previously, text marketing was difficult due to the limitations put in place by phone carriers.  Technology has evolved to the point where this is no longer an issue.
2. 97% of Americans has a cell phone that receives MMS text messages.  Mobile messaging works on feature and smart phones alike.
3. The Consumer is already texting.  Everyone knows what and how to text.  Unlike QR codes, apps or social-based engagement tools, there is very little education needed to drive consumers into a text marketing program

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3 ways to master a SoLoMoVi campaign

Originally Published at MobileMarketer.com on March 19, 2012

By James Citron

It should be no surprise to anyone after an amazing 2011 that the SoLoMo progression continues to reign as the hottest topic in mobile marketing.

SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers and gives them the tools to drive a successful transaction through social endorsement, location data and the ubiquitous connectivity created by ubiquitous mobile devices

SoLoMoVi – Bridging the technologies

So what is driving the growth of SoLoMo?

Mo and more
In short, increased mobile adoption by consumers, new technologies in the marketplace and a shift in brand perception of the power of SoLoMo.

Consumers are increasingly attached to their mobile devices – the average person looks at her device 140 times per day.

As mobile adoption continues to skyrocket, small and large corporations are scrambling to create new and increased budgets and allocating resources for mobile marketing in record numbers.

Marketers who combine this shift in technological adoption with a customized geo-targeted marketing program see a strong increase in program adoption.

From there, marketers can create the opportunity for mobile to drive larger, more viral visibility and engagement. Read more of this post

Understanding Mobile Marketing: What is SMS & MMS Message Marketing?

To fully understand the benefits of what a robust multimedia messaging campaign can do for your marketing program (and it can do a lot – from acquisition to engagement to loyalty and even advocacy) it’s important to first grasp the differences between what SMS and MMS marketing is and what they aren’t.

What is SMS?

(Short message service): up to 160 characters of plain text sent by either peer to peer from mobile phones or sent from a mobile messaging service provider. Users can either pay their cellular carrier a subscription rate for an amount of messages per month or per message.

Any SMS message that requires the recipient to click links requires data usage by end users, which could increase their cost for use.

What is MMS?

(Multimedia messaging service): mobile messages which contain rich media content such as video, images, slideshows, audio, and up to several thousands of text characters within the message. MMS messages are sent peer-to-peer from mobile phones, from a mobile messaging service provider or even from a website to a mobile phone.
MMS messaging including multimedia do not require extra data usage by end users as the content is delivered within the message itself.

SMS and MMS messages are the same cost to the end user and not differentiated by the carrier.

MMS or SMS? Which is right for your mobile marketing program?

Given the incredible usage numbers for mobile devices (admit it, you can’t live without yours) mobile messaging is a good fit for any industry. From entertainment to healthcare, companies are using SMS or MMS to send product information, coupons, news alerts, movie trailers, or tune-in reminders.

So why is everyone talking about MMS?  Because the content and delivery methods behind MMS are resulting in conversions and click throughs of up to 300% higher than regular SMS messages.

How is that possible? Below are two examples of how retailers Steve Madden and Payless Shoe Source use mobile messaging to engage their customers and prospects.

Each season, Steve Madden launches a new line of shoes. Like every retailer, they hope to create raise awareness of their new shoes, drive purchase (repeat and new) and encourage their brand fans to share news about their new lines across the fan’s social networks. By choosing mobile messaging, they open a communication channel via mobile right on the one device consumers access all day, every day, their phone.

To launch their new line, Steve Madden can use a MMS to send a sneak peek, first look at their new fall line.  To drive sales, they can include links directly to the purchase page.  Lastly, to encourage social media activity, MMS messages can include links to join their Facebook page.

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