Yesterday, Charlotte Russe, Bloomingdale’s, Vans and Mogreet were featured in the Wall Street Journal in a fantastic piece on how today’s leading retailers are driving measureable ROI with text message marketing.
If you haven’t read it yet, please do. And we highly recommend watching the video as well. The article reiterates the success Mogreet’s clients are seeing (regardless of industry) with text message marketing.
So why is text marketing so successful in 2012? What has changed to make this medium so important?
A few things…. Continue reading