SocialPoster, Where Social Meets Mobile

To ensure that your mobile marketing reaches the widest audience possible, it’s crucial to enable your fans to become brand advocates by giving them the opportunity to share your message.

Social media and mobile marketing simply go together. Now, users access their Facebook on their mobile phones more throughout the day than on desktop computers. This growing synergy of mobile and social is why we developed a way for your mobile subscribers to share MMS videos and content directly to Facebook or Twitter from within the text message.

SocialPoster is a feature in the Mogreet Campaign Manager that a marketer can use to easily add shortened hyperlinks within a MMS text message blast. It’s easy for your mobile audience to use too. The recipient just clicks on the link in the body of the MMS message that pulls up their Facebook or Twitter via mobile web with a pre-populated post or tweet.

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Mogreet Joins MMA’s New Mobile Video Committee

As you may know, Mogreet’s CEO, James Citron sits on several Mobile Marketing Association (MMA) committees.  The MMA is the leading global trade association for the mobile marketing industry, setting the industry standards for fair and ethical marketing. James is one of many mobile leaders who help create these guidelines.

Earlier in 2012, the MMA approached Mogreet about participating in a new committee, one focused on creating a guidelines and best practices for the use of mobile video advertising within traditional and digital marketing campaigns.  Additionally “the group will research and review mobile video advertising practices currently in use across the various trade organizations, to identify and build on existing standards.”

The committee recently launched their first mobile video survey among MMA members, which will provide an overview of the video advertising landscape.  This will identify gaps in mobile standards as well as continue to promote mobile video, the most powerful digital marketing channel.

Marketers and video experts are integrating mobile video into campaigns to as a vehicle to deepen connections with customers.  And it is working!  Check out the below infographic to see how today’s consumers have embraced mobile video. Continue reading

Mobile Video Changing Marketers and Mobile Industry

mobile marketing report

In late September, GigaOm PRO issued an insightful report, Mobile Industry 2012 Segment Analysis discussing the many changes rapidly facing the mobile industry, from shifting business models from today’s carriers to the importance of video in the consumer ecosystem. Continue reading

Pew Internet Releases Mobile Trends Infographic:“Smartphone Research”

One of the most cutting edge research organizations, Pew Internet, published a very informative and detailed infographic discussing how smartphones and mobile usage has caused a shift in American’s purchase decisions and usage of different mobile technologies.

The great data points from their research shed light on the growing adoption and preference consumers have for text messaging, in particular, photo-taking and multi-media usage.

See the full infographic for more statistics.

mobile facts statistics infographic sms mms

How Social Media Changed the Purchase Cycle and What it Means for Mobile Marketers

One thing you can say about social media – it certainly has opened a new door between brands and consumers.  Social media is the original cocktail party, with brands and customers practicing the fine art of communication as they walk down the ever-growing path to consideration before a purchase.

Social Media and Mobile Marketing

Every social media “how to” article discusses how to build customer relationships using compelling content, value based marketing and of course, extensive customer service.  Each social platform plays a different role in the brand/customer relationship. Twitter is a breaking news service with a constant stream of information, Facebook serves as a recommendation tool, and Pinterest allows users to express themselves with aspirations. All feature different types of news and content, all a piece of the brand/fan relationship building process to drive discovery and consideration.

And it works!  Dell was the first brand to attribute actual sales figures to Twitter and many brands soon followed.  But was this a good thing?

Before you say yes, think about this.  Before social media platforms existed, a potential fan only had to interact with your brand 5 times before they would consider buying a product.  Thanks to brands and companies constantly targeting customers on social media, and the myriad of emerging brand touch points, the average customer must now interact on average 12 times before considering purchase.

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