Walking past an office building in San Francisco recently, I saw a For Lease sign that included “Follow us on Twitter!”
I had to stop and do a double-take. I can “follow” a building and have it Tweet Me? The only reason I can surmise to “follow” a building is if it were offering to throw Hundred Dollar bills out its windows and would Tweet me the days and times of the money-grab. Who couldn’t use a few extra Ben Franklins to line their pockets?
At Mogreet we’ve seen many successes with our Real Estate clients using “innovative” marketing strategies to effectively drive new business. With the adoption of mobile video on the rise – even among the over 45 crowd – real estate professionals must explore mobile video in their marketing mix.
Here’s a scenario: A prospect drives past a house or building that looks like it may fit their criteria, they text in a keyword and instantly receive a video walk-through of the property on their mobile device with specifications, pricing, and agent contact information. The Mogreet platform will send this person’s mobile number directly to the agent (with permission, of course). It is such a valuable tool for agents because they never know when an opportunity may arise – it could be outside business hours when someone is out for a jog, driving by in a car, or any time at all. Delivering a video or photo flipbook to that prospect any time of day, instantly, to their mobile device, is a great sales tool and provides a leg up on the competition.
A recent survey by Postling states that 73% of Sellers are more likely to list with an agent who offers video services in marketing their property. Enabling that video to be received while the prospect is standing in front of your property is gold. Or at least as good as tossing a Ben Franklin out the window.
To learn more about how Mogreet assists real estate industry professionals with mobile marketing, text keyword “woodrow”, “elevate”, or “paloalto” to 21534 for a demo. Msg & data rates may apply.